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Dealership, distributorship or super stockist: which one fits you?

Three ways to bring Bombay Creamery to your market. Here’s how to tell which one suits your business, your network and your ambition.

2 min read

Bombay Creamery Cookies & Cream, Double Chocolate and Alphonso Mango tubs with splashing cream

Every Bombay Creamery partnership starts with the same question: where do you fit between our freezers and a customer’s hand? Some partners serve shoppers directly. Others keep a whole city’s stores stocked. A few support entire regions. Here is a closer look at each model, so you can walk into your first conversation with us knowing what to ask.

Dealership: for retail entrepreneurs

A dealership is the most direct way to work with us. You bring the range into your own store, whether that is a neighbourhood grocery, a café, a sweet shop or a dessert parlour, and sell straight to customers.

It could be right for you if:

  • You run, or are about to open, a retail space with steady footfall
  • You want a premium freezer line that gives regulars a reason to come back
  • You would rather focus on one location than manage deliveries across a city

Distributorship: for local business builders

Distributors connect Bombay Creamery with retailers across a city or territory. You hold stock, supply the stores on your route and help them keep their freezers full and fresh.

It could be right for you if:

  • You have, or can build, relationships with retailers in your area
  • You can run cold storage and refrigerated deliveries
  • You enjoy growing a network more than running a single counter

Super stockist: for established networks

Super stockists sit one level up, supplying distributors across a wider region. The role is about stock planning, regional reach and keeping a larger cold chain running smoothly.

It could be right for you if:

  • You already run a distribution business in FMCG, dairy or frozen foods
  • You have warehousing and cold rooms, or the room to add them
  • You think in regions rather than neighbourhoods

Still not sure? Start with what you already do

The best fit is usually the one closest to your current strengths. A shopkeeper with loyal customers will often thrive as a dealer. A business with delivery vans and retailer relationships is already halfway to a distributorship.

You don’t need every answer before you enquire. Finding the right model and territory is part of the conversation.

Investment, space and cold storage needs vary by model and territory. We walk through them with you after reviewing your enquiry.

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